35-year-old Isa (Chiara Franchini) is a journalist living in Turin, where she works for an online luxury travel agency. 40-year-old Luca Visconti (Giuseppe Zeno) owns a refined hotel in a remote village deep in the Abruzzi region. The first time they quite literally bump into each other is at an airport, where a suitcase switcheroo triggers love at first sight and sends them scrambling into bed together. Back in her office, Isa is met by her intern Junior (Luca Terracciano), who shows her an article he has just written on a hotel he’d like to call “a dump passed off as a luxury resort”. Ever the savvy journalist, Isa realises it’s her chance to get the editor to open a new column. She turns the article into a downright panning, effectively decimating the hotel. Little does she know the owner of the hotel is Luca!